T H E W O M E N W H O D A R E Female Meisters on the rise According to the IW (German Economic Institute), in 2024 a quarter of those employed in the skilled crafts and trades were women. Although that figure has hardly changed in re- cent years, the proportion of female Meisters has risen. Compared to 2013, there are now a good 7,000 more women who hold the Meister title, an increase from 13% to 17%. It is a significant step forwards and proof that women can achieve anything in the skilled crafts and trades. Stereotypes persist That said, the wider pattern continues to reflect established trends. When choosing the type of training they wish to pur- sue, “young women and men often still follow gender stereo- types,” the IW say. Women are still under-represented in traditionally male-dominated trades such as construction and manufacturing. Although there are exceptions: the num- ber of women is rising in certain industries such as vehicle technicians, butchery and industrial cleaning. Green job growth Across the skilled crafts and trades, the proportion of women is growing most strongly in fields with long-term shortages of skilled workers. The energy transition is one such sector, along with related jobs such as construction electricians, sanitary engineers, heating engineers and climate technicians, and even roofers. Which just goes to show that women have a vital role to play in alleviating the shortage of skilled workers – and businesses are making efforts to recruit them, too. According to the ZDH (German Confederation of Skilled Crafts), there are currently an estimated 200,000 vacant po- sitions. Women have an increasingly important part to play in solving that problem. The ZDH is promoting more campaigns and initiatives to recruit women to the skilled crafts and trades, and is calling for careers advice to “encourage young women to pursue dual vocational training in the skilled crafts and trades.” Breaking down stereotypes present women who love their careers and illustrate how exciting a career in the skilled crafts and trades can be. The ZDH also works with the Handwerkskammer to pro- mote national networking meetings to attract more women to the industry. On top of this, a wide range of networks, projects and initia- tives are all designed to further boost the role of women in the skilled crafts and trades: Unternehmerfrauen im Hand werk, Gründerinnen im Handwerk, Initiative Klischeefrei, Unternehmerinnen für den Mittelstand and Handwerkerinnen Kompetenzzentrum are all dedicated to supporting women in the sector. Prizes and awards are also helping raise aware- ness. Through photo competitions for craftswomen and awards such as “Miss & Mister Handwerk”, the aim is to encourage “new perspectives, creativity and strengths” in workshops, as the joiner and influencer Isabelle Vivianne (@die.tischlerin) says. Miss Handwerk Another woman who is using her voice to make a difference is Katja Lilu Melder (@katja_lilu_melder), who holds multiple Meister titles and was crowned Miss Handwerk 2025 – a “spokeswoman with attitude”, as she says. “The idea that the construction industry is still considered a man’s world where there is no place for women really should be con- signed to the past,” Katja adds. Women such as Melder and Vivianne are changing the face of the skilled crafts and trades. They give presentations, hold workshops and regularly post on Instagram and other social media sites. Luisa Buck (@lulu.metalroofer) and Julia Schäfer (@tschulique) are also regular posters. Julia now has over a million followers with slogans such as, “Seid schlau, geht auf den Bau” (“Be smart, be a builder”). But these two women don’t just come up with snappy slo- gans. They also try to make arguments and share authentic insights through their videos. For example, Julia Schäfer shows that women have nothing to fear from physical labour – or male superiority, either – thanks to the wide range of as- sistive technologies now available thanks to advances in that area. The motto of the ZDH campaign is, “Stereotypes are a thing of the past.” The organisation is using social media, the Internet and an ad campaign to break down stereo- types and spark interest in the skilled crafts and trades among women. Mini portraits and slickly produced videos But despite excellent prospects, women are still in the minor- ity in the skilled crafts and trades. Who knows: maybe these influencers will bring about a transformation on site and in the workshop through their clout and the real-world insights they share. 47